Protecting our most precious resource through smart use and innovative technology
Understanding water scarcity and stress
Accessible freshwater of Earth's total water
People lack access to safely managed drinking water
Global population facing water scarcity at least 1 month/year
Freshwater withdrawals for agriculture
By 2025, 1.8 billion people will live in regions with absolute water scarcity, and two-thirds of the world's population could be living under water-stressed conditions. Yet global water demand is projected to increase 20-30% above current levels by 2050, driven by population growth, economic development, and changing consumption patterns.
Sources for: "Global water scarcity and demand statistics"
The average American household uses 300 gallons of water daily. By upgrading to WaterSense labeled fixtures and ENERGY STAR appliances, families can reduce consumption by 20-60%—saving 13,000+ gallons annually while cutting water bills by $380/year.
Sources for: "Home water use and fixture efficiency data"
Outdoor water use accounts for 30% of total household consumption—up to 70% in arid regions. The EPA estimates that 50% of landscape irrigation is wasted due to overwatering, evaporation, and runoff. Smart outdoor practices can reduce outdoor water use by 20-50%.
Drip Irrigation
90% efficiency vs. 65% sprinklers
Weather-Based Controllers
Adjust for rainfall, temperature, humidity
Soil Moisture Sensors
Water only when needed
Savings
15,000 gallons/year
Native Plants
Adapted to local rainfall
Drought-Tolerant Species
Reduce irrigation 50-75%
Mulching
Reduces evaporation 25-75%
Turf Reduction
Lawns use 8,000 gal/1000 sq ft/year
Rain Barrels
1,300 gallons from 1" rain on 1,000 sq ft roof
Cisterns
1,000-10,000 gallon storage
Rain Gardens
Infiltrate runoff, recharge groundwater
Savings
Offset 40% outdoor water use
Sources for: "Outdoor water use and conservation strategies"
Agriculture consumes 70% of global freshwater withdrawals, yet 40-60% is lost to inefficient irrigation. Modernizing agricultural water use could save enough water to meet the needs of 1 billion people while increasing crop yields by 20-40%.
A comprehensive study by the Pacific Institute found that improving agricultural water efficiency in California alone could save 5.6-6.6 million acre-feet annually—enough to supply 11-13 million households. Investment in precision irrigation pays back in 3-7 years through water savings, increased yields, reduced energy costs, and improved crop quality.
Increased Yields
Water Savings
ROI Period
Sources for: "Agricultural water use and efficiency technologies"
Extract water from air humidity—even in arid climates. Commercial units produce 20-10,000 liters/day using renewable energy.
New reverse osmosis and graphene membranes cut energy use 50% vs. traditional desalination, making ocean water viable for $0.50-1.00/m³.
Reuse water from sinks, showers, and laundry for irrigation and toilet flushing. Can reduce household water use by 30-50%.
Smart sensors and AI optimize water distribution, predict leaks, and reduce waste by 25-40% in municipal systems.
Sources for: "Innovative water technology performance and costs"