👕

SUSTAINABLE FASHION

Transforming the fashion industry through ethical practices and circular design

THE FAST FASHION PROBLEM

Fast fashion has created a culture of disposable clothing, where garments are worn an average of only 7-10 times before being discarded. The industry produces 100 billion garments annually—14 items for every person on Earth—with most ending up in landfills within a year.

Environmental Costs

  • Water Consumption

    2,700 liters for one cotton t-shirt (drinking water for 2.5 years)

  • Carbon Footprint

    1.2 billion tons CO₂ annually—more than aviation + shipping combined

  • Microplastics

    500,000 tons released into oceans yearly from synthetic textiles

Social Costs

  • Labor Exploitation

    75 million garment workers, 80% women, earning poverty wages

  • Unsafe Conditions

    Rana Plaza collapse (2013): 1,134 deaths highlighted industry negligence

  • Chemical Exposure

    8,000+ synthetic chemicals used, many toxic to workers and consumers

CIRCULAR FASHION

The Circular Economy Model

Circular fashion reimagines the entire lifecycle of clothing—from design to disposal—eliminating waste and pollution. The Ellen MacArthur Foundation estimates that adopting circular principles could create $560 billion in economic opportunities while reducing carbon emissions by 143 million tons annually by 2030.

♻️

Design for Longevity

  • Durable, timeless designs
  • High-quality materials
  • Modular, repairable construction
  • Mono-material for recyclability
🔄

Extend Product Life

  • Repair and alteration services
  • Rental and sharing platforms
  • Resale and second-hand markets
  • Care instructions for longevity
🌱

Regenerate Systems

  • Textile-to-textile recycling
  • Biodegradable natural fibers
  • Regenerative agriculture for fibers
  • Closed-loop production systems

SUSTAINABLE MATERIALS

Natural & Regenerative Fibers

Organic Cotton

  • 91% less water than conventional cotton
  • • No synthetic pesticides or GMOs
  • • Builds soil health through crop rotation
  • • Global market: $2.1B (2024), growing 12% annually

Hemp

  • • Requires 50% less water than cotton
  • • Sequesters 1.63 tons CO₂ per ton of fiber
  • • No pesticides needed, naturally pest-resistant
  • • Regenerates soil in 4 months

Linen (Flax)

  • Zero irrigation in temperate climates
  • • Entire plant is usable (zero waste)
  • • Biodegrades in 2 weeks
  • • Durable: lasts decades with proper care

Tencel™ (Lyocell)

  • • Made from sustainably harvested eucalyptus
  • 99% solvent recovery in closed-loop process
  • 80% less water than conventional cotton
  • • Fully biodegradable

Innovative & Recycled Materials

Recycled Polyester (rPET)

  • 59% less energy than virgin polyester
  • • Diverts 70M+ plastic bottles from landfills daily
  • • Reduces CO₂ emissions by 32%
  • • Market share: 14% of global polyester (2024)

Piñatex (Pineapple Leather)

  • • Made from pineapple leaf waste
  • Zero additional land/water required
  • • Provides extra income for farming communities
  • • Used by Hugo Boss, H&M, Nike

Mycelium Leather

  • • Grown in 2 weeks (vs. years for animal leather)
  • 90% less carbon footprint
  • • No animals, no chromium tanning
  • • Brands: Hermès, Adidas, Stella McCartney

Ocean Plastic Textiles

  • 11 plastic bottles = 1 jacket
  • • Removes marine pollution
  • • Identical performance to virgin polyester
  • • Brands: Patagonia, Adidas, G-Star RAW

HOW TO PARTICIPATE

AS A CONSUMER

  • Buy less, choose quality over quantity
  • Support certified ethical brands (B Corp, Fair Trade)
  • Shop second-hand and vintage
  • Repair and upcycle existing garments
  • Rent for special occasions

AS A BRAND

  • Implement circular design principles
  • Ensure supply chain transparency
  • Pay living wages to all workers
  • Use sustainable and recycled materials
  • Offer take-back and repair programs

CERTIFICATIONS

  • GOTS

    Global Organic Textile Standard

  • Fair Trade

    Ethical labor practices

  • B Corporation

    Verified social & environmental performance

  • Bluesign

    Safe chemical management

  • Cradle to Cradle

    Circular product design

TRANSFORM FASHION TOGETHER

Every purchase is a vote for the kind of world you want to live in.